This panel explores how AI is already transforming the entire retail value chain—from customer experience to supply chain operations. We’ll discuss its role in personalization, marketing, virtual shopping tools, and customer service. Operationally, AI is enabling smarter demand forecasting, inventory management, and logistics. We’ll also address ethical and strategic issues, including workforce impact, data privacy, and evolving EU regulations. Panelists will close by sharing real-world successes and failures, highlighting where AI is driving real value—and where it's falling short.