This panel will focus on shopping tourism as a growing and valuable segment for malls and retailers, especially in the context of post-pandemic recovery. We’ll explore the high spending power and experience-driven behavior of tourist shoppers, and how their presence benefits the broader ecosystem. Strategies to attract them—like tax-free services, travel partnerships, and social media marketing—will be discussed. Panelists will share success stories from Europe and beyond, including outlet villages and urban luxury hubs. We’ll also address current challenges such as reliance on international travel, and how to diversify and adapt to changing tourism trends.